Why Your Website Is Not Converting (And the 16 Features It Needs)
She had spent over two thousand pounds on her website. It looked beautiful. Professional photography, brand colours, the works. She was proud of it. She shared it everywhere. She sent people to it from Instagram, from networking events, from her email signature. Six months later, it had generated three enquiries. One was a competitor checking […]
Visible and Paid: The Marketing Strategy Programme for Women Who Are Done Guessing
You are good at what you do. You know it. Your clients know it. But your bank account tells a different story. The enquiries are inconsistent. The income is unpredictable. You are working harder than the results justify and watching women in your space, women no more talented than you, charging twice what you charge […]
The EMpire Diaries: The Business Podcast for Women in the UK
Most business content online looks the same. The perfectly curated feed. The caption about overnight success that skips the three years of struggle before it. The coach on the yacht is telling you that you, too, can have this lifestyle if you just follow her formula. I got tired of it. And I am willing […]
5 Signs You Need a Business Coach (Not Just a Therapist)
Let me say something that might ruffle a few feathers: there is a difference between processing your feelings about your business and actually growing it. Both matter. But they are not the same thing, and confusing the two is one of the reasons so many ambitious women stay stuck for far longer than they need […]
What Happens When Women in Business Community Support Changes Everything
There is a version of the entrepreneur story that looks like this: lone genius, working late, figuring it all out by herself, building something from nothing through sheer willpower and determination. It is a compelling story. It is also, in my experience, one of the most expensive myths in business. After 13 years of coaching […]
I Was a Teenage Mum. Here's How It Made Me a Better Business Coach.
I was told I would never amount to anything. Not in a throwaway way. In a deliberate, said-to-my-face way, by people who should have known better. I was a teenage mum, and in the eyes of some, that was the end of my story before it had really begun. I have gone on to speak […]
The Best Networking Events for Women in Business in Yorkshire
If you have ever sat in a networking room feeling like everyone else has it figured out, comparing yourself to the woman across the table with the polished pitch and the confident handshake, I want to tell you something. That feeling? It is the room's fault. Not yours. Too many networking events are built around […]
Why Social Media Isn't Working (Even When You're Showing Up)
Let me tell you about a woman I spoke to recently. She was posting on Instagram every day. Showing up on stories. Writing captions, she was genuinely proud of. Getting likes, comments, and the occasional DM telling her how inspiring she was. And she had not signed a new client in six weeks. She was […]
The 5-Part Instagram Strategy for Women in Business (That Actually Gets You Clients)
You're posting. You're showing up. You're creating content, writing captions, filming reels and still, the enquiries aren't coming. If that's you, I want to be straight with you: the problem isn't your content. It's your strategy. Instagram can absolutely bring you a consistent flow of clients. I've seen it happen for the women I coach […]
How To Price Your Services Without Apologising For It
You've spent years building your skills. You've invested in training, in your business, in yourself. And then someone asks what you charge, and you practically whisper the number, trail off at the end, or instantly follow it with "but I can do a deal if that's too much." Sound familiar? Underpricing is one of the […]
