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Visible & Paid  ·  Cohort 1  ·  Founding member pricing  ·  Limited to 10 women



Visible & Paid  ·  6-Month Marketing Strategy Programme

You are good at what you do.
It is time your income reflected it.

Visible and Paid is a 6-month marketing strategy programme for ambitious women who want clearer positioning, stronger sales, and a business that pays them properly.

£1,560 inc VAT pay in full  |  or £247 + VAT per month  |  Founding member pricing

4th June 2026  ·  Thursdays, school hours  ·  10 women only  ·  Spaces filling

Emily Mallender, Business and Marketing Coach
13+Years in business
30K+Business owners supported
£127M+Revenue facilitated
10Women per cohort



You do not need to work harder. You need a strategy that turns effort into income.

You show up. You deliver. Your clients are happy. But the enquiries are inconsistent, the income is unpredictable, and you are working harder than the results justify.

You have tried posting more. You have done the free challenges, watched the webinars, downloaded the guides. Some of it helped a little. None of it compounded. The income is still not where it should be.

The problem is not your ability or your offer. It is that you have been building visibility without a strategy underneath it.

You are creating content that gets engagement but not enquiries. You are discounting yourself to win work. You are watching women in your space who are no more talented than you charge twice what you charge and have a waiting list.

What they have is a strategy. A clear position. A message that lands. A system that turns attention into income.

That is what this programme builds.



The Programme

Visible and Paid.

Six months of structured coaching, accountability, and strategy. Built around your actual business and your actual life.

This is not a course you buy and never finish. It is not a membership full of content you do not know how to use. It is a programme with a clear structure and a real outcome.

By December you will not just know more about marketing. You will have a complete working strategy built specifically for your business, that you have already started running, and that is already producing results.

What you leave with

A clear brand position. A message that converts. A content strategy built for your audience. A lead generation system. A conversion process. A referral structure. A business that pays you properly.

How it is structured

Six full-day coaching sessions build your strategy month by month. Five accountability sessions plus one August drop-in make sure it gets implemented. WhatsApp support keeps you moving between calls. A personal branding shoot day in September. An in-person graduation in December.

You are not just learning this. You are building it as you go.



Emily Mallender
Emily Mallender  ·  Business & Marketing Coach

Your Coach

I do not teach fluff. I teach what actually works.

I am Emily - a Yorkshire-based business and marketing coach with 13+ years of hands-on experience building strategy, systems, sales processes, communities, and real commercial growth.

I became a teenage mum and chose business over the traditional path. I spent over a decade behind the scenes of a growing business, building systems, marketing strategy, and sales processes that actually worked. That is where I developed the knowledge I now teach.

I have supported more than 30,000 business owners, facilitated over £127 million in revenue opportunities, and spoken on stages internationally. I understand what moves businesses forward and what keeps them stuck.

13+Years experience
30K+Business owners
£127M+Revenue facilitated
Int'lSpeaker

I built Visible and Paid because I kept seeing the same pattern. Brilliant women working incredibly hard with nothing showing in their numbers. Not because they were bad at business. Because nobody had given them a proper strategy that actually works in real life.

This programme fixes that.

I am not here to motivate you. I am here to make sure your business pays you properly.



What is included

Everything from the moment you join to the moment you graduate. No hidden extras.

Your Welcome Pack

Posted to your door before the programme starts. A proper welcome for a proper programme. Your WhatsApp group opens 1st June so you can connect with your cohort before the first session on 4th June.

📁

Branded programme folder

✉️

Personalised welcome letter

EMpowered mug

✏️

Pen and notebook

💬

WhatsApp group opens 1st June

This programme is intentionally limited to 10 women to ensure every person is seen, supported, and properly coached.

Your Six-Month Programme  ·  Main Sessions 9.30am to 2.30pm

01
Thursday 11th June  ·  9.30am to 2.30pm

Mindset, Brand & Strategy

Clear what is keeping you small, audit your brand from the outside in, and build the strategic foundations everything else sits on.

You leave with: a strategic baseline and a brand audit that shows you exactly what to change first.

02
Thursday 9th July  ·  9.30am to 2.30pm

Positioning & Messaging

Get clear on who you serve, what makes you the only logical choice, and how to talk about what you do so the right people say: I need this.

You leave with: a positioning statement, a clear ideal client profile, and messaging that converts.

03
Thursday 3rd September  ·  9.30am to 2.30pm

Content & Visibility

Build a visibility strategy for your business, your audience, and the platforms that are worth your time. Not a generic content calendar.

You leave with: a bespoke content strategy and a visibility plan you can run every month.

04
Thursday 1st October  ·  9.30am to 2.30pm

Lead Generation & Nurture

Build a system that brings the right people into your world and moves them toward buying without chasing or cold outreach.

You leave with: a working lead generation system and a nurture flow built for your business.

05
Thursday 5th November  ·  9.30am to 2.30pm

Conversion Systems & Digital Authority

Close the gap between interest and income. Build the systems that turn attention into paying clients, consistently.

You leave with: a conversion process, an optimised digital presence, and an authority-building plan.

06
Thursday 3rd December  ·  9.30am to 2.30pm

Sales, Retention, Referrals, Profit & Freedom

Sales systems, retention, referrals, financial clarity, and a business designed around your life.

You leave with: a complete six-month strategy and a business built to pay you consistently.

Five Accountability Sessions and One August Drop-In

This is where the strategy gets implemented, not just discussed. Accountability sessions run 10am to 12pm. The August drop-in keeps momentum going during the summer break.

Month 1Thu 25th June
Month 2Thu 23rd July
Month 3Wed 16th Sep
Month 4Thu 15th Oct
Month 5Thu 19th Nov

Full Programme Schedule

Swipe to see full schedule

Date Session Time Type
Thu 4 June 2026 Introduction Session  ·  Business Evaluation, meet your cohort, set goals 9.30am to 12pm Intro
Thu 11 June 2026 Month 1  ·  Mindset, Brand & Strategy 9.30am to 2.30pm Main
Thu 25 June 2026 Month 1 Accountability 10am to 12pm Accountability
Thu 9 July 2026 Month 2  ·  Positioning & Messaging 9.30am to 2.30pm Main
Thu 23 July 2026 Month 2 Accountability 10am to 12pm Accountability
Thu 13 August 2026 August Drop-In  ·  Summer touchpoint 10am to 11.30am Drop-In
Thu 3 September 2026 Month 3  ·  Content & Visibility 9.30am to 2.30pm Main
Wed 16 September 2026 Month 3 Accountability (Wednesday this month) 10am to 12pm Accountability
Sat 26 September 2026 Personal Branding Shoot Day  ·  Photography, video, drone, afternoon tea. Yorkshire TBC Full day Shoot Day
Thu 1 October 2026 Month 4  ·  Lead Generation & Nurture 9.30am to 2.30pm Main
Thu 15 October 2026 Month 4 Accountability 10am to 12pm Accountability
26 to 30 Oct 2026 Half Term  ·  No sessions
Thu 5 November 2026 Month 5  ·  Conversion Systems & Digital Authority 9.30am to 2.30pm Main
Thu 19 November 2026 Month 5 Accountability 10am to 12pm Accountability
Thu 3 December 2026 Month 6  ·  Sales, Retention, Referrals, Profit & Freedom 9.30am to 2.30pm Main
Fri 4 December 2026 In-Person Graduation  ·  Final Business Evaluation together. Yorkshire TBC Afternoon and evening Graduation
Fully included

Personal Branding Shoot Day

Saturday 26th September in Yorkshire. A full day of photography, video, drone footage, and afternoon tea. Included in the programme at no extra cost. You leave with a professional content library that reflects where your business is now.

Professional personal branding shoots outside this programme start at £600+. Yours is included.

In person

Your Graduation

Friday 4th December 2026 in Yorkshire. You complete your Business Evaluation as a group, see how far you have come in six months, and celebrate with the women who have been alongside you every step. The evening continues after the formal session.

Put it in your diary now.

Bonuses Included

LeadZilla 14-Day Free Trial and Full Training

A free 14-day trial plus done-for-you and build-with-you training. You hit the ground running with lead generation from day one.

Access to My Graphic Designer at Discounted Rates

Access to my graphic designer at preferential rates throughout the programme for anything you need created as your brand evolves.

Paid Ads Training Session

A dedicated session on paid advertising once your organic foundations are in place. Use budget smartly, not wastefully.

£150 Referral Thank You

Refer someone who joins and I send £150 straight back to you. No forms, no delays.

What women come in with - and what they leave with

Before: inconsistent enquiries, unclear messaging, weak positioning, content that is not converting, income that does not match the effort.

After: stronger authority, better messaging, clearer sales process, more confidence in pricing, and a strategy that actually compounds.

Before this, I felt like I was constantly busy but not actually moving forward. I was posting, showing up, doing everything I thought I should be doing, but the enquiries were inconsistent and I knew something was missing.

Emily helped me see exactly where I was going wrong and more importantly, how to fix it. The way she explains strategy just makes sense. It is not fluffy, it is not overwhelming, it is clear and it works.

I already feel more confident in how I am showing up and for the first time I can actually see how this turns into consistent income.

MadelineBoutique owner
I have invested in things before that left me feeling more confused than when I started. This is completely different.

Everything is broken down in a way that feels manageable but also powerful. I am not just learning what to do, I actually understand why I am doing it.

I feel more in control of my business already and I know this is going to change how I earn over the next six months.

FayeCommercial cleaning
I have followed Emily for years and watched her build her own personal brand from the ground up. After a marketing audit she suggested just a couple of things to implement and I started seeing leads come in from my social media almost immediately. I cannot wait to get started, meet the other women, and get to the shoot day and graduation.
GracieKitchen designer



Cohort 1

A number of women are already in.

An interior designer.
A travel agent.
A mortgage advisor.
A beauty salon owner.

Different industries. Same situation.
They are good at what they do, but their income does not reflect it.
They have made the decision to fix that.

This programme is limited to 10 women.
A small number of spaces remain in this cohort.

Emily Mallender
Was posting regularly and getting engagement but no enquiries. Repositioned her offer, clarified her message, and started attracting inbound leads from content that finally matched the quality of her work.
Kira

KiraConsultant
Had been undercharging for two years and knew it. After Month 2 she rewrote her pricing, updated her messaging, and signed a client at her new rate without discounting.
Helen

HelenBeautician



Who It Is For

Is this you?

This is for you if

You are already in business and generating income. You know your work is good, but your visibility, messaging, or sales are not where they should be. You are ready to commit, do the work, and build something that pays you properly.

This is not for you if

You want results without implementation. You are looking for motivation rather than strategy. You are not yet in business. You are a business coach, marketing coach, or marketing professional looking to learn from the programme for your own use. Or you are not in a place where you are ready to take action on what you know needs to change.



Founding Member Pricing

Your investment

Founding member pricing is for Cohort 1 only. This investment level will not be repeated.

Everything included

6 full-day main coaching sessionsIncluded
5 accountability sessions plus one August drop-inIncluded
Personal branding shoot day (photography, video, drone, afternoon tea)Included
In-person graduation, December 2026Included
Physical welcome pack posted to your doorIncluded
WhatsApp support for 6 monthsIncluded
All session replaysIncluded
126-question Business EvaluationIncluded
LeadZilla trial, paid ads session, designer access, £150 referral feeIncluded
Your founding member price£1,560 inc VAT

Cohort 1 is capped at 10 women. Founding member pricing is for this intake only and will not be repeated.

Pay Monthly

£247

+ VAT per month  ·  6 payments

Split across six monthly payments. Your space is secured from your first payment.

Secure Your Space

No application. No waiting list. Immediate access once you join.

Pay in Full

£1,560

inc VAT  ·  one payment

Pay in full, space confirmed immediately. No monthly payments to think about.

Secure Your Space

No application. No waiting list. Immediate access once you join.

Questions about which option suits you? Email [email protected]

This cohort is intentionally small. Once the spaces are filled, enrolment closes.



Questions you might have

"The price is a stretch right now."
Staying underpriced, under-visible, and inconsistent is already costing you money every month. One stronger offer, one better-priced client, or one rate increase can start paying this back quickly. At £247 plus VAT per month, this is the lowest this programme will ever be.
"I am not earning enough to invest in something like this."
That is exactly why you need it. Waiting to earn more before investing in your visibility is the pattern that keeps income stuck. You do not become visible and then invest in your strategy. You invest in your strategy and then you become visible. If you are in business and serving clients, you are ready.
"I have only just started. Is this right for me?"
If you have a business and you are serious about building it properly, yes. The foundations we lay in Month 1 and Month 2 are exactly what most women spend years trying to figure out alone. Starting with the right strategy costs far less than undoing years of guesswork later.
"I am too busy."
Every main session is on a Thursday during school hours. Half term weeks have no sessions. Accountability sessions are two hours. WhatsApp support means you are not waiting a month to get unstuck. Being too busy usually means being busy on the wrong things. This programme is the right thing.
"What if I cannot make a session live?"
Every session is recorded and the replay is yours to keep. Doing the work on replay still gets you the result.
"I have tried coaching programmes before and they have not worked."
Most programmes teach tactics. Visible and Paid teaches strategy - the thinking that makes tactics work. If things have not stuck before, it is almost certainly because you were applying tactics without the strategy underneath them. This programme builds that foundation first.
"How is this different from your 1:1 coaching?"
1:1 coaching is fully bespoke - we work on whatever your business needs most, session by session, with the highest level of personal access to me. Visible and Paid is a structured group programme with a fixed curriculum, a cohort of women going through it alongside you, and a lower price point because of that shared format.

If you want the most flexible, personalised support, 1:1 is the right fit. If you want a complete marketing strategy built from the ground up, with the accountability of a group, the shoot day, the graduation, and the community, Visible and Paid is the right fit. A number of women do both.



Ready to Join?

If you are ready for your business to start paying you properly, this is your next step.

Choose how you want to start. Both options lead to the same place.

Pay now and secure your space

Click below to pay in full or set up monthly payments. Your space is confirmed the moment payment goes through.

No application. No waiting list. Immediate access once you join.

Want to talk it through first?

Email Emily directly. Tell her you are interested and she will get back to you personally. No hard sell. Just an honest conversation about whether this is the right fit for you right now.

I reply to every email personally.

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